Speaking to Different Value-Sets

by Scott London

OdeTo create real change, we have to “language” our message so it speaks to different value structures, says Ken Wilber in an interview in the latest issue of Ode Magazine.

For example, when Al Gore speaks of global warming, he says that the entire world needs to change its behavior. “But he says so in a language that is perhaps understood by 20 percent of the world’s population,” Wilber points out. “Gore assumes that people will respond from rational self-interest based on sound science, but that’s the least of the motivations of the majority of the population of the planet.”

To be successful, Wilber says, “Al Gore has to ‘language’ his message in at least four different value structures to get, say, 80 percent of the world behind him. Anything less than that will simply not work.”